Jasmin Ayala is the Social Media and Special Projects Associate at Penguin Random House Audio. She leads the creative strategy for the TikTok and Reels channels, and supports 11 (and growing) social media accounts. Jasmin also develops and creative-directs in-house social media collaborations with Penguin Random House Audio authors and audiobook narrators for Meet the Voice and high-profile in-studio recordings with notable authors like Tom Hanks and Jennifer Grey. She was previously a digital media writer and contributed to BuzzFeed and Mitú.